Have we been measuring crypto adoption all wrong?
- Written by Cryptologic
By: Paul Quickenden, Swyftx NZ Country Manager
For much of crypto's history, we've relied on a fairly simple set of indicators to judge whether the industry is succeeding. We look at wallet numbers, exchange accounts, trading volumes and investor participation. Those measures have become the shorthand for adoption because they tell us how many people are actively engaging with digital assets and they've served the industry well…but I'm beginning to wonder whether they're becoming less useful. They are not ‘wrong’, they were designed to measure the first phase of crypto rather than the one that’s now beginning to emerge.
The early years of crypto were largely about convincing people to buy a new asset class. The next phase appears to be something quite different and increasingly, blockchain technology is finding its way into financial infrastructure, often without requiring people to think of themselves as crypto users at all…
Crypto is becoming infrastructure, not just an investment
When most people hear the word ‘crypto’, they still think about investing - buying Bitcoin, buying Ethereum, trading and volatility. Yet some of the most significant developments happening today have little to do with speculation..
Stablecoins are increasingly being explored as a way to move money more efficiently and tokenisation is allowing traditional financial assets to be represented digitally. Banks are expanding their digital asset custody capabilities, while financial institutions around the world continue to investigate blockchain-based settlement systems that operate around the clock rather than within traditional business hours.
None of those developments necessarily require millions of new crypto investors. They simply represent blockchain gradually becoming another layer of financial infrastructure.
Adoption is happening regardless
This creates an interesting challenge because our traditional measures assume people are consciously choosing to enter the crypto ecosystem.
Take stablecoins as an example. A business using stablecoins to settle an international payment isn't necessarily making a statement about crypto. It is simply choosing a payment method that may be faster, cheaper or available 24-7 a day. The finance team may never open a retail exchange account, hold Bitcoin or describe themselves as crypto users - yet blockchain technology has become part of their daily operations.
The same applies to tokenisation. An investor purchasing a tokenised bond or fund through a familiar investment platform may have little interest in cryptocurrency itself. Their investment experience feels largely unchanged, even though the underlying infrastructure supporting ownership and settlement may be fundamentally different.
In both cases, blockchain adoption has increased; but our traditional scorecard barely notices.
The next users may not even be people
Artificial intelligence makes this shift even more interesting. Much of today's discussion focuses on how people are using AI, but increasingly AI will act on behalf of people. Software agents will negotiate subscriptions, settle invoices, purchase services and move money between organisations with minimal human involvement. Those systems won't have preferences about traditional finance or crypto - they'll simply use whichever payment rails are the most efficient for the task they need to perform.
If blockchain networks provide that efficiency, AI could become one of the largest users of digital asset infrastructure without ever appearing in adoption surveys or exchange statistics. That's a very different future from the one the industry has spent the past decade measuring.
Perhaps we need a different scorecard
None of this means wallet numbers, exchange accounts or trading volumes suddenly become irrelevant. These will remain useful indicators of investor participation and market activity but the question is whether they will continue to tell the full story.
As blockchain becomes increasingly embedded within existing financial services, perhaps we should also be measuring different things...
How much value is being settled using blockchain infrastructure? How many businesses are using stablecoins operationally? How many tokenised assets are being issued? How much of the financial system is quietly relying on blockchain technology behind the scenes?
Those measures may tell us considerably more about where the industry is heading than the number of new exchange accounts opened each month.
Success may become invisible
Many technologies become less visible as they mature. Few people think about the internet protocols that carry their emails or the payment networks sitting behind every card transaction. The technology simply fades into the background because it simply becomes part of everyday life.
Blockchain may be heading down the same path and if that happens, crypto's greatest success won't necessarily be measured by how many people buy digital assets but by how many people use blockchain-enabled financial services every day without ever realising the technology is there. Ironically, that may be the strongest signal yet that the industry has finally moved beyond adoption and into infrastructure.
